TWICY is a young, German beauty label. They attach great importance to quality and sustainability as well as social responsibility. By offering creative and modern products ‘Made in EU’ in reusable and recyclable packaging, TWICY want to give their customers freedom of choice and at the same time inspire them to make more responsible purchases. The offer is particularly characterized by a large selection of colors and individually configurable and refillable make-up pallets (REFILL SYSTEM).
The online shop was created with WooCommerce. A plugin was implemented and adapted so that customers can design their palettes. This allows makeup palettes to be configured as desired and relevant discounts to be applied automatically.
Possibility of any configuration of the available makeup palettes.
A complex online-marketing strategy was developed and implemented.
The shop has been integrated with the jtl ERP system.